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Best CRM Software in the UK 2026

Customer relationship management, sales pipelines and contact management.

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Showing 6 of 6 products

Capsule CRM logo
4.0(286 reviews)

A UK built CRM that keeps things simple and affordable, with a free plan for two users and clean per user tiers above it. Popular with small businesses that find the big platforms overkill.

  • Genuinely free for two users
  • Simple enough for any small team
  • UK built with UK support
  • Clean Xero and QuickBooks integration

Starting from

£14/user/month

Free trialFree version
Zoho CRM logo
4.0(248 reviews)

A capable CRM that consistently undercuts the big names on price while matching much of the functionality. Strongest for businesses already using or open to the broader Zoho suite.

  • Strong capability at a value price
  • Deep customisation
  • Free edition for micro teams
  • Native Zoho suite integration

Starting from

£12/user/month

Free trialFree version
HubSpot CRM logo
4.0(242 reviews)

The CRM that made a genuinely capable free tier standard. Free forever at the core, with Sales, Marketing and Service Hubs that scale into a serious platform as you grow.

  • The strongest free CRM tier on the market
  • Sales, marketing and service on one record
  • Huge app marketplace and partner network
  • Clean enough to adopt without training

Starting from

£15/user/month

Free trialFree version
Salesforce Sales Cloud logo
4.1(232 reviews)

The market leading CRM platform, unmatched in configurability and ecosystem, aimed at businesses that will invest in shaping it. Per user pricing that climbs steeply with capability.

  • Unmatched configurability
  • Enormous ecosystem and partner base
  • Powerful reporting and forecasting
  • Scales to the largest organisations

Starting from

£20/user/month

Free trial
Pipedrive logo
4.0(228 reviews)

A focused, visual sales CRM designed by salespeople around the deal pipeline. Per seat pricing across four tiers, strong on doing one job well rather than being a platform.

  • Best pipeline view for pure sales
  • Quick to set up without a consultant
  • High adoption from sales teams
  • Transparent per seat pricing

Starting from

£14/user/month

Free trial
Sage CRM logo
4.1(204 reviews)

Sage's CRM for businesses already running Sage finance software, with sales, marketing and customer service in one place.

  • Integrates with Sage 50 and Sage 200
  • Sales, marketing and service in one
  • Cloud or on premise deployment
  • Live customer finance data for sales

Starting from

Custom pricing

Free trial