Sage CRM vs Salesforce Sales Cloud
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
Sage CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- South Africa
- Phone
- Knowledge Base
- Forum
Salesforce Sales Cloud
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- Germany
- Phone
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.1 against 4.1. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | Sage CRM | Salesforce Sales Cloud |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | On request | £20/user/month |
| Free version | NoNo | NoNo |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.1 | 4.1 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 204 reviews | 232 reviews |
How reviewers score them
Across the four dimensions we ask every reviewer about — and, below, the star split each average is built from.
- Sage CRM
- Salesforce Sales Cloud
| Dimension | Sage CRM | Salesforce Sales Cloud | Gap |
|---|---|---|---|
| Ease of use | 4.0 | 4.0 | Level |
| Value for money | 3.9 | 3.9 | Level |
| Customer support | 4.0 | 4.0 | Level |
| Functionality | 4.0 | 3.9 | 0.1 to Sage CRM |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| Sage CRM | 43% (88 reviews) | 33% (68 reviews) | 13% (27 reviews) | 8% (16 reviews) | 2% (5 reviews) |
| Salesforce Sales Cloud | 44% (101 reviews) | 31% (73 reviews) | 15% (35 reviews) | 6% (15 reviews) | 3% (8 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Both products
- 15%
- Only Sage CRM
- 945%
- Only Salesforce Sales Cloud
- 1050%
20 features listed across both products.
What only one of them does
Sage CRM
9- Cloud or on premise deployment
- Contact and account management
- Custom dashboards
- Customer service case management
+ 5 more in the table below
Salesforce Sales Cloud
10- Advanced reporting and analytics
- AI features on higher tiers
- API access
- AppExchange marketplace
+ 6 more in the table below
Showing 20 of 20 features
| Detail | Sage CRM | Salesforce Sales Cloud |
|---|---|---|
| Where they differ · 19 | ||
| Cloud or on premise deployment | YesYes | NoNo |
| Contact and account management | YesYes | NoNo |
| Custom dashboards | YesYes | NoNo |
| Customer service case management | YesYes | NoNo |
| Email marketing campaigns | YesYes | NoNo |
| Integration with Sage 50 and Sage 200 | YesYes | NoNo |
| Mobile access | YesYes | NoNo |
| Quotes and orders | YesYes | NoNo |
| Sales pipeline and opportunity management | YesYes | NoNo |
| Advanced reporting and analytics | NoNo | YesYes |
| AI features on higher tiers | NoNo | YesYes |
| API access | NoNo | YesYes |
| AppExchange marketplace | NoNo | YesYes |
| Automation and process builder | NoNo | YesYes |
| Custom application development | NoNo | YesYes |
| Highly configurable objects and workflows | NoNo | YesYes |
| Lead and opportunity management | NoNo | YesYes |
| Mobile app | NoNo | YesYes |
| Territory management | NoNo | YesYes |
| Where they match · 1 | ||
| Sales forecasting | YesYes | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | Sage CRM | Salesforce Sales Cloud |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | Not stated | United Kingdom or EU hosting available |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
Sage CRM
Salesforce Sales Cloud
Sage CRM
Contact vendor
- Quoted through a Sage partner
- Sales, marketing and service
- Cloud or on premise deployment
Starter Suite
£20/user/month
- Core CRM
- Email integration
- Simple automation
No comparable tier listed
Pro Suite
£80/user/month
- Greater customisation
- Forecasting
- Everything in Starter
No comparable tier listed
Enterprise
£135/user/month
- Advanced automation
- Deep customisation
- API access
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose Sage CRM if
- It lists 9 features Salesforce Sales Cloud does not, including cloud or on premise deployment.
Choose Salesforce Sales Cloud if
- It lists 10 features Sage CRM does not, including advanced reporting and analytics.
- It covers more of the UK obligations we check — 1 of them against 0.
Salesforce is the configurable enterprise standard, while Sage CRM is a more modest tool whose main draw is connecting to Sage finance software. For a business on Sage 200 wanting sales linked to accounts, Sage CRM is the shorter path; for everyone else, Salesforce offers far more capability and ecosystem.
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