Pipedrive vs Capsule CRM
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
Pipedrive
CRM Software
- United Kingdom
- Ireland
- United States
- Estonia
- Germany
- Live Chat
- Knowledge Base
- Forum
Capsule CRM
CRM Software
- United Kingdom
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.0 against 4.0. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | Pipedrive | Capsule CRM |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | £14/user/month | £14/user/month |
| Free version | NoNo | YesYes |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.0 | 4.0 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 228 reviews | 286 reviews |
How reviewers score them
Across the four dimensions we ask every reviewer about — and, below, the star split each average is built from.
- Pipedrive
- Capsule CRM
| Dimension | Pipedrive | Capsule CRM | Gap |
|---|---|---|---|
| Ease of use | 3.9 | 3.9 | Level |
| Value for money | 3.9 | 3.9 | Level |
| Customer support | 3.9 | 3.8 | 0.1 to Pipedrive |
| Functionality | 3.9 | 3.9 | Level |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| Pipedrive | 43% (97 reviews) | 31% (70 reviews) | 18% (40 reviews) | 4% (10 reviews) | 5% (11 reviews) |
| Capsule CRM | 41% (118 reviews) | 32% (92 reviews) | 13% (36 reviews) | 9% (25 reviews) | 5% (15 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Both products
- 211%
- Only Pipedrive
- 947%
- Only Capsule CRM
- 842%
19 features listed across both products.
What only one of them does
Pipedrive
9- Activity reminders
- Deal and contact management
- Email sync and tracking
- Goal tracking
+ 5 more in the table below
Capsule CRM
8- Accounting integrations
- Contact management
- Custom fields
- Email templates
+ 4 more in the table below
Showing 19 of 19 features
| Detail | Pipedrive | Capsule CRM |
|---|---|---|
| Where they differ · 17 | ||
| Activity reminders | YesYes | NoNo |
| Deal and contact management | YesYes | NoNo |
| Email sync and tracking | YesYes | NoNo |
| Goal tracking | YesYes | NoNo |
| Products catalogue | YesYes | NoNo |
| Reporting and dashboards | YesYes | NoNo |
| Sales forecasting | YesYes | NoNo |
| Visual sales pipeline | YesYes | NoNo |
| Web forms | YesYes | NoNo |
| Accounting integrations | NoNo | YesYes |
| Contact management | NoNo | YesYes |
| Custom fields | NoNo | YesYes |
| Email templates | NoNo | YesYes |
| Reporting | NoNo | YesYes |
| Sales pipeline | NoNo | YesYes |
| Task and calendar management | NoNo | YesYes |
| Team collaboration | NoNo | YesYes |
| Where they match · 2 | ||
| Mobile app | YesYes | YesYes |
| Workflow automation | YesYes | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | Pipedrive | Capsule CRM |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | EU hosting | United Kingdom |
| UK-based support | Not stated | UK support team |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
Pipedrive
Capsule CRM
Lite
£14/user/month
- Visual pipeline
- Deal and contact management
- Email sync
Free
FreeLower
- 2 users
- 250 contacts
- Contact and pipeline management
Growth
£34/user/month
- Automation
- Products catalogue
- Everything in Lite
Starter
£14/user/monthLower
- 30,000 contacts
- Email templates
- Everything in Free
Premium
£49/user/month
- Forecasting
- Team management
- Everything in Growth
Growth
£27/user/monthLower
- Advanced sales tools
- Workflow automation
- Reporting
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose Pipedrive if
- It lists 9 features Capsule CRM does not, including activity reminders.
Choose Capsule CRM if
- There is a free tier you can stay on, which Pipedrive does not offer.
- It lists 8 features Pipedrive does not, including accounting integrations.
- It covers more of the UK obligations we check — 2 of them against 1.
On verified Assaylist reviews, Pipedrive currently rates 4.0 against 4.0 for Capsule CRM. That gap is not the whole story: Pipedrive starts at £14/user/month and Capsule CRM at £14/user/month, so the right answer depends on the tier you actually need and on which one handles your UK obligations. Read both profiles before you commit, and confirm current pricing on the vendor's own site.
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